【摘  要】电子商务的蓬勃发展对传统零售业带来了巨大的冲击，如何把电子商务真正渗透到传统的零售业中，以适应高速发展的市场经济，已成为一项十分重要而迫切的任务。本文就零售企业的电子商务做了相应介绍，并对零售业的基本竞争战略和电子商务在零售企业中的应用做出了分析。

【关键词】电子商务；零售企业

Retail sales enterprise's electronic commerce strategy

【Abstract 】The electronic commerce vigorous development has brought the huge impact to the traditional retail trade, How seeps truly the electronic commerce to in the traditional retail trade , Adapts the high speed development market economy, Has become one item extremely vital and the urgent duty. This article has made the corresponding introduction on retail sales enterprise's electronic commerce. And has made the analysis to the retail trade basic competition strategy and electronic commerce in the retail sales enterprise's application。

【Keyword 】Electronic commerce；Retail sales enterprise