网络营销/电子商务词典：搜索引擎/互联网基础应用相关词汇（L）
【说明】：下列词汇为网上营销新观察通过多个网站的相关资源整理汇总，并未一一核对词汇内容的准确性，对词汇的解释不代表本站的观点，仅供初步参考，如需要严格考证词汇的意义，请参考互联网相关的专业词典。
legacy data
Referring to information contained in old file types. Usually
legacy data can only be viewed with special reader programs.
lead
A typical MWR, mostly referring to a potential customer's
contact details. Many companies don't sell online but rather
use their sites to generate leads that are then followed
up. Many affiliate programs also reward affiliates on a
per-lead basis rather than a per-sale basis.
link / hyperlink
Clickable content on a web page usually leads to another
page, another site or another part of the same page. The
clickable content therefore is said to link to the other
page / site / part of the same page. Spiders use links to
crawl from one page to the next as they index web sites.
linkable content
Site content that is so high quality and/or unique that
other sites *can't resist* linking to it. Examples include
articles, news, forums, newsletters, etc.
linkage
See link popularity
link checker / link validator
A program that scans web sites for dead links. Most link
checkers generate reports that list all dead links on a
site.
link farm
Similar to FFA pages, it refers to a page where anyone can
list a web site to be linked to. Link farms are used to
artificially boost link popularity. Most search engines
penalize sites associated with link farms.
Also see FFA
link hoarding
The practice of getting as many inbound links as possible
while giving as few outbound links as possible. This is
done in attempt to increase link popularity. Regarded as
spam.
link popularity / linkage
A measure of the quantity and quality of inbound links.
Link popularity is an important factor in SEO. For more
on its role in SEO as well as legitimate ways to improve
a site's link popularity, please refer to the Search Engine
Yearbook.
linkrot
Similar to dead links, but more specifically referring to
the general problem of dead links on the web. Linkrot is
a major headache for the search engines who has to return
relevant and up-to-date results.
link swap / link swop
Similar to reciprocal links, referring to the practice of
two or more sites exchanging links in an effort to boost
link popularity. For more on this and other ways to boost
link popularity, please refer to the Search Engine Yearbook.
link text
See anchor text.
link tracking
A type of indexing designed to track inbound links to a
document. Many search engines offer ways to easily track
inbound links. At Google, for example, simply type "link:www.your-domain-here.com"
(without the quotation marks) for a list of sites linking
to www.your-domain-here.com.
log file
Each web site has a log file (stored on the server), which
records details every time a visitor to the site requests
a file. Log files store data such as the IP address of the
visitor, the visitor's nationality, operating system, browser
etc. The log file can be analyzed to obtain statistics on
unique visitors, page views, hits etc., which are often
used as measurements in SEO.
Also see log file analysis.
log file analysis
Referring to the analysis of records stored in the log file.
In its raw format, the data in the log files can be hard
to read and overwhelming. There are numerous log file analyzers
that convert log file data into user-friendly charts and
graphs. A good analyzer is generally considered an essential
tool in SEO because it can show search engine statistics
such as the number of visitors received from each search
engine, the keywords each visitors used to find the site,
visits by search engine spiders etc. For more on log file
analysis and analyzers, please refer to the Search Engine
Yearbook.
logspam / logspamming
A type of spamdexing where one website gives another website
enough fake hits so as to get into their top referrer logs
and obtain backlinks. Most often done to high PageRank sites
with publicly available site useage logs that are spidered
by Google.
Additional information:
It seems that Google is aware of this practice and will
penalize sites that obtain backlinks in this way.
Looksmart
www.looksmart.com
A comparatively small directory. For a complete review of
Looksmart and its PPC model, please refer to the Search
Engine Yearbook.
Lycos
www.lycos.com
Lycos started out as a search engine and was very highly
rated in the late 90's. Today, web search remains one of
its features, but there has been a shift of focus to become
a more general portal site with features like e-mail, personalization
etc. Please refer to the Search Engine Yearbook for a more
detailed look at Lycos, how it works and its importance
in SEO.
【说明】：上述词汇为网上营销新观察通过多个网站的相关资源整理汇总，并未一一核对词汇内容的准确性，对词汇的解释不代表本站的观点，仅供初步参考，如需要严格考证词汇的意义，请参考互联网相关的专业词典。