网络营销/电子商务词典：搜索引擎/互联网基础应用相关词汇（K）
【说明】：下列词汇为网上营销新观察通过多个网站的相关资源整理汇总，并未一一核对词汇内容的准确性，对词汇的解释不代表本站的观点，仅供初步参考，如需要严格考证词汇的意义，请参考互联网相关的专业词典。
Kanoodle
www.kanoodle.com
A comparatively small search engine that uses the PPC model.
keyword
A word used in a query. In SEO, pages are typically optimized
for specific keywords. Keywords are targeted based on what
users looking for the specific information or product are
most likely to use as part of a query. Accurate keyword
targeting is considered by most to be essential to effective
SEO. For more on keyword targeting and ways to obtain statistics
on actual keyword usage, please refer to the Search Engine
Yearbook.
keyword density
A measure of the percentage of words on a page that are
specifically chosen keywords. When a user enters a query,
search engines display a list of pages containing the search
terms. These are ranked based on (amongst many things) the
percentage of words on a page that are similar to the words
used in the query (keyword density). When keyword density
is inflated artificially, it is often referred to as keyword
stuffing.
keyword domain name
A domain name that contains keywords. Please refer to the
Search Engine Yearbook for a more detailed look at the importance
of keywords in SEO.
keyword phrase / key phrase
Two or more words that form a "keyword". In SEO
the term keyword is usually used to refer to both keywords
and key phrases. It simply refers to words entered in a
query / words a page has been optimized for.
keyword purchasing
Not to be confused with PPC, keyword purchasing refers to
the practice of buying advertising space on specific SERPs.
It offers a fairly high level of targeted advertising, because
the ad is only displayed to users who enter specific keywords
in a query.
keyword ratio
See keyword density.
keyword search
Basically the same as search, it refers to a search for
documents containing specific keywords.
keyword stuffing
Excessive repetition of keywords in an attempt to artificially
inflate keyword density and improve a page's ranking. Keyword
stuffing is easily detected by search engines and pages
that use this technique are penalized.
keyword tag / keywords tag
A meta tag listing keywords associated with the page.
keyword targeting
The practice of optimizing certain pages of a web site to
rank well in a search for specific keywords. Keyword targeting
is generally considered vital to effective SEO. For more
on keyword targeting and ways to obtain statistics on actual
keyword usage, please refer to the Search Engine Yearbook.
KFCP
Keyword Focused Content Page. The term was coined by e-selling
guru Ken Evoy and refers to a "search engine friendly"
doorway page. Sometimes simply called honest doorway pages.
For more on KFCPs and doorway pages, the differences and
the dangers, refer to our discussion of doorway pages in
the Search Engine Yearbook.
kickback marketing
A collective name for post-dotcom-bust Internet marketing
techniques that focus on revenue sharing. Examples of kickback
marketing include affiliate programs, pay-for-performance
programs, bartering etc. The success of kickback marketing
lies in its utilization of the nature of the Internet to
effortlessly pass customers back and forth between affiliated
sites.
KISS
Keep It Simple, Stupid. Generally considered one of the
golden rules of web design, SEO and online business.
【说明】：上述词汇为网上营销新观察通过多个网站的相关资源整理汇总，并未一一核对词汇内容的准确性，对词汇的解释不代表本站的观点，仅供初步参考，如需要严格考证词汇的意义，请参考互联网相关的专业词典。