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WAA (Wireless Advertising Association)
trade association promoting wireless advertising. Members include: hand held device manufacturers, software providers, carriers and operators, agencies, retailers, and advertisers. See waaglobal.org for more information.

WAN (Wide Area Network)
a group of computers connected together (a network) which are not located at the same physical location.

WAP (Wireless Application Protocol)
a specification for a set of communication protocols to standardize the way that wireless devices, such as cellular mobile telephones, PDAs and others can be used for Internet-based access.

WAP device
any device (e.g., mobile phone, PDA, or simulator) that allows access to wireless content.

WAP phones
mobile phones which utilize wireless application protocol technology to access the Internet. The screen on a WAP phone can be used to deliver ads.

WASP (Wireless Applications Service Provider)
an organization that provides content and applications for wireless devices.

Web beacon
a line of code which is used by a Web site or third party ad server to track a user’s activity, such as a registration or conversion. A Web beacon is often invisible because it is only 1 x 1 pixel in size with no color. Also known as Web bug, 1 by 1 GIF, invisible GIF and tracker GIF.

Web site
the virtual location (domain) for an organization's or individual's presence on the World Wide Web.

Web bug
see Web beacon.

real-time or pre-recorded delivery of a live event’s audio, video, or animation over the Internet.


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