网络营销/电子商务词典：网络广告/交互式广告/互联网广告媒体等相关英文词汇（W）
【说明】：下列词汇为网上营销新观察通过多个网站的相关资源整理汇总，并未一一核对词汇内容的准确性，对词汇的解释不代表本站的观点，仅供初步参考，如需要严格考证词汇的意义，请参考互联网相关的专业词典。
WAA (Wireless
Advertising Association)
trade association promoting wireless advertising. Members
include: hand held device manufacturers, software providers,
carriers and operators, agencies, retailers, and advertisers.
See waaglobal.org for more information.
WAN (Wide Area Network)
a group of computers connected together (a network) which
are not located at the same physical location.
WAP (Wireless Application Protocol)
a specification for a set of communication protocols to
standardize the way that wireless devices, such as cellular
mobile telephones, PDAs and others can be used for Internet-based
access.
WAP device
any device (e.g., mobile phone, PDA, or simulator) that
allows access to wireless content.
WAP phones
mobile phones which utilize wireless application protocol
technology to access the Internet. The screen on a WAP phone
can be used to deliver ads.
WASP (Wireless Applications Service
Provider)
an organization that provides content and applications for
wireless devices.
Web beacon
a line of code which is used by a Web site or third party
ad server to track a user’s activity, such as a registration
or conversion. A Web beacon is often invisible because it
is only 1 x 1 pixel in size with no color. Also known as
Web bug, 1 by 1 GIF, invisible GIF and tracker GIF.
Web site
the virtual location (domain) for an organization's or individual's
presence on the World Wide Web.
Web bug
see Web beacon.
Webcasting
real-time or pre-recorded delivery of a live event’s audio,
video, or animation over the Internet.
【说明】：上述词汇为网上营销新观察通过多个网站的相关资源整理汇总，并未一一核对词汇内容的准确性，对词汇的解释不代表本站的观点，仅供初步参考，如需要严格考证词汇的意义，请参考互联网相关的专业词典。