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person viewing content or ads on the Web. There is currently no way to measure viewers.

Viral marketing
1) any advertising that propagates itself; 2) advertising and/or marketing techniques that "spread" like a virus by getting passed on from consumer to consumer and market to market.

measurement which has been filtered for robotic activity of one or more text and/or graphics downloads from a site without 30 consecutive minutes of inactivity and which can be reasonably attributed to a single browser for a single session. See iab.net for ad campaign measurement guidelines.

Visit duration
the length of time the visitor is exposed to a specific ad, Web page or Web site during a single session.

individual or browser which accesses a Web site within a specific time period.

VRML (Virtual Reality Modeling Language)
programming language designed to be a 3D analog to HTML.


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