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Off-site measurement
when a site forwards its log files to an off-site Web research service for analysis.

the ability to request video, audio, or information to be sent to the screen immediately by clicking something on the screen referring to that choice.

On-site measurement
when a server has an appropriate software program to measure and analyze traffic received on its own site.

OPA (Online Privacy Alliance)
a group of corporations and associations who have come together to introduce and promote business-wide actions that create an environment of trust and foster the protection of individuals' privacy online. See privacyalliance.org for more information.

OPA (Online Publishers’ Association)
trade association representing a segment of online publishers. See online-publishers.org for more information.

refers to an individual giving a company permission to use data collected from or about the individual for a particular reason, such as to market the company's products and services. See permission marketing.

Opt-in e-mail
lists of Internet users who have voluntarily signed up to receive commercial e-mail about topics of interest.

when a company states that it plans to market its products and services to an individual unless the individual asks to be removed from the company's mailing list.

OTS (Opportunity to See)
same as page display - when a page is successfully displayed on the user's computer screen.


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