网络营销/电子商务词典：网络广告/交互式广告/互联网广告媒体等相关英文词汇（K）
【说明】：下列词汇为网上营销新观察通过多个网站的相关资源整理汇总，并未一一核对词汇内容的准确性，对词汇的解释不代表本站的观点，仅供初步参考，如需要严格考证词汇的意义，请参考互联网相关的专业词典。
Key word
specific word(s) entered into a search engine by the user
that result(s) in a list of Web sites related to the key
word. The key word can be purchased by advertisers in order
to direct the hyperlink opportunity to the advertiser's
site or to serve an ad related to the user’s search.
Keyword search revenues
fees advertisers pay to retrieve the hyperlink opportunity
to the advertiser’s site or to serve an ad related to the
user’s search.
【说明】：上述词汇为网上营销新观察通过多个网站的相关资源整理汇总，并未一一核对词汇内容的准确性，对词汇的解释不代表本站的观点，仅供初步参考，如需要严格考证词汇的意义，请参考互联网相关的专业词典。