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one gigabyte equals 1000 megabytes.

GIF (Graphic Interchange Format)
a graphic format which uses compression to store and display images.

GIF89a/Animated GIF
an extension of the .gif format which creates animation through a sequence of images being stored in a single image. A delay is customizable between “frames” to render the appearance of animation, much like a flappable picturebook.

Gross exposures
the total number of times an ad is served, including duplicate downloads to the same person.

GSM (Global System for Mobile)
the wireless telephone standard in Europe.

GUI (Graphical Interchange Format)
a way of enabling users to interact with the computer using visual icons and a mouse rather than a command-like prompt/interpreter.


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