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网络营销/电子商务词典:网络广告/交互式广告/互联网广告媒体等相关英文词汇(F)

【说明】:下列词汇为网上营销新观察通过多个网站的相关资源整理汇总,并未一一核对词汇内容的准确性,对词汇的解释不代表本站的观点,仅供初步参考,如需要严格考证词汇的意义,请参考互联网相关的专业词典。

Failure to transfer
content requested by a browser can fail to transfer if the page is abandoned by the browser which requested it (see abandon) or if the server is unable to send the complete page, including the ads (known as an error or a communications error).

Family/Ad family
a collection of one or more ad creatives. Also called ad campaign.

FAQ
frequently asked questions.

FTP (File Transfer Protocol)
Internet protocol which facilitates transfer of files.

Filtering
the process of removing robotic activity and error codes from measurement records to make the remaining records representative of valid human Internet actions.

Filtration guidelines
IAB voluntary guidelines for removing non-human activity in the reported measurement of ad impressions, page impressions, unique visitors and clicks. See iab.net for ad campaign measurement guidelines.

Finger
an Internet software tool for locating people on other Internet sites. A finger is also sometimes used to give access to non-personal information, but the most common use is to see if a person has an account at a particular Internet site. Not all sites allow incoming finger requests.

Firewall
a security barrier placed between an organization's internal computer network and the Internet. A firewall is based on rules which allow and disallow traffic to pass, based on the level of security and filtering a network administrator wishes to employ.

Flame
an inflammatory opinion or criticism distributed by e-mail or posted on a newsgroup.

Flash
Macromedia’s vector-based graphics file format which is used to display interactive animations on a Web page. This form of rich media technology is available via a plug-in.

Flash downloading
the ability to automatically send software upgrades to a set-top box network.

Floating ads
an ad or ads that appear within the main browser window on top of the Web page's normal content, thereby appearing to "float" over the top of the page.

Fold
an ad or content that is viewable as soon as the Web page arrives. One does not have to scroll down (or sideways) to see it. Since screen resolution can affect what is immediately viewable, it is good to know whether the Web site's audience tends to set their resolution at 640 x 480 pixels or at 800 x 600 (or higher).

Frames
multiple, independent sections used to create a single Web page. Each frame is built as a separate HTML file but with one "master" file to control the placement of each section. When a user requests a page with frames, several files will be displayed as panes. Sites using frames report one page request with several panes as multiple page requests. IAB ad campaign measurement guidelines call for the counting of one file per frame set as a page impression.

Frame rate
the number of frames of video displayed during a given time. The higher the frame rate, the more high-quality the image will be.

Frequency
the number of times an ad is delivered to the same browser in a single session or time period. A site can use cookies in order to manage ad frequency.

【说明】:上述词汇为网上营销新观察通过多个网站的相关资源整理汇总,并未一一核对词汇内容的准确性,对词汇的解释不代表本站的观点,仅供初步参考,如需要严格考证词汇的意义,请参考互联网相关的专业词典。

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