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the process of selling products or services via the Web.

electronic mail. Text files that are sent from one person to another over the Internet.

E-mail campaign
advertising campaign distributed via e-mail.

the process of compressing and separating a file into packets so that it can be delivered over a network.

a hardware or software application used to compress audio and video signals for the purpose of streaming.

the scrambling of digital information so that it is unreadable without the use of digital keys.

EPG (Electronic Programming Guide)
an application that allows the viewer to interactively select his/her television programming.

a networking technology that links computers together.

ETV (Enhanced Television)
a type of interactive television technology which allows content producers to send HTML data and graphical "enhancements" through a small part of the regular analog broadcast signal called the Vertical Blanking Interval. These enhancements appear as overlays on the video and allow viewers to click on them if they are watching TV via special set-top box/software services.

Expandable banners
a banner ad which can expand to as large as 468 x 240 after a user clicks on it or after a user moves his/her cursor over the banner. See iab.net for the IAB IMU guidelines.

an intranet that is partially accessible to authorized outsiders via a valid username and password.

reference to the number of people who view, or "lay their eyes on," a certain advertisement.


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