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网络营销/电子商务词典:网络广告/交互式广告/互联网广告媒体等相关英文词汇(E)

【说明】:下列词汇为网上营销新观察通过多个网站的相关资源整理汇总,并未一一核对词汇内容的准确性,对词汇的解释不代表本站的观点,仅供初步参考,如需要严格考证词汇的意义,请参考互联网相关的专业词典。

E-commerce
the process of selling products or services via the Web.

E-mail
electronic mail. Text files that are sent from one person to another over the Internet.

E-mail campaign
advertising campaign distributed via e-mail.

Encoding
the process of compressing and separating a file into packets so that it can be delivered over a network.

Encoder
a hardware or software application used to compress audio and video signals for the purpose of streaming.

Encryption
the scrambling of digital information so that it is unreadable without the use of digital keys.

EPG (Electronic Programming Guide)
an application that allows the viewer to interactively select his/her television programming.

Ethernet
a networking technology that links computers together.

ETV (Enhanced Television)
a type of interactive television technology which allows content producers to send HTML data and graphical "enhancements" through a small part of the regular analog broadcast signal called the Vertical Blanking Interval. These enhancements appear as overlays on the video and allow viewers to click on them if they are watching TV via special set-top box/software services.

Expandable banners
a banner ad which can expand to as large as 468 x 240 after a user clicks on it or after a user moves his/her cursor over the banner. See iab.net for the IAB IMU guidelines.

Extranet
an intranet that is partially accessible to authorized outsiders via a valid username and password.

Eyeballs
reference to the number of people who view, or "lay their eyes on," a certain advertisement.


【说明】:上述词汇为网上营销新观察通过多个网站的相关资源整理汇总,并未一一核对词汇内容的准确性,对词汇的解释不代表本站的观点,仅供初步参考,如需要严格考证词汇的意义,请参考互联网相关的专业词典。

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