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the publisher/salesperson in an affiliate marketing relationship.

affiliate directory
a categorized listing of affiliate programs.

affiliate forum
an online community where visitors may read and post topics related to affiliate marketing.

affiliate fraud
bogus activity generated by an affiliate in an attempt to generate illegitimate, unearned revenue.

affiliate marketing
revenue sharing between online advertisers/merchants and online publishers/salespeople, whereby compensation is based on performance measures, typically in the form of sales, clicks, registrations, or a hybrid model.

affiliate merchant
the advertiser in an affiliate marketing relationship.

affiliate network
a value-added intermediary providing services, including aggregation, for affiliate merchants and affiliates.

affiliate software
software that, at a minimum, provides tracking and reporting of commission-triggering actions (sales, registrations, or clicks) from affiliate links.

contract term in which one party grants another party sole rights with regard to a particular business function.

payment threshold
the minimum accumulated commission an affiliate must earn to trigger payment from an affiliate program.

return days
the number of days an affiliate can earn commission on a conversion (sale or lead) by a referred visitor.

super affiliate
an affiliate capable of generating a significant percentage of an affiliate program's activity.

two-tier affiliate program
affiliate program structure whereby affiliates earn commissions on their conversions as well as conversions of webmasters they refer to the program.


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